18 files on the desk from New Berlin, Wisconsin. 18 carry a net-worth figure.
Founder and Owner, commercial roofing company · New Berlin, Wisconsin
Not confused with other Hernandez Roofing operators outside New Berlin commercial flat focus; Arturo named on About + BBB + Blue Book.
$2,400,000
Arturo Hernandez is the founder and owner of Hernandez Roofing, the New Berlin commercial roofing firm he launched in 2010 after twenty-five years of field work. He built the company around commercial flat systems—TPO, EPDM, PVC, modified bitumen, and built-up asphalt—serving southeastern Wisconsin and northern Illinois.
Under Hernandez, manufacturer-trained installers carry Wisconsin and Illinois certifications and an incident-free safety record the firm highlights across more than two hundred completed projects. Signature commercial roofs include the Germania Building, Allis Care Center, and General Electric facilities, alongside preventative maintenance and emergency leak response.
Hernandez Roofing markets warranties of up to thirty years with no dollar limit and more than two million square feet of roofing installed. The business remains a founder-led commercial specialist headquartered in New Berlin rather than a residential shingle shop.
Attorney; founder/managing attorney, estate planning and real estate law firm · New Berlin, Wisconsin
Benjamin J. (Ben) Pliskie, UW Law 2001 graduate; founder of Red Oak Law LLC in New Berlin. Practice focuses on estate planning, elder law, real estate, and business. Not other Pliskie professionals.
$800,000
Benjamin J. Pliskie practices from Red Oak Law in New Berlin, where he built a firm around estate planning, real estate, elder law, and business counsel. He earned a B.A. in political science and history from UW–Madison and a J.D. from the University of Wisconsin Law School in 2001, and he is admitted in Wisconsin, Illinois, and Indiana plus several federal districts.
Firm materials emphasize a three-point client commitment: goal-focused advocacy, reducing the burden that brings someone to a lawyer, and cost-effective representation. Pliskie also holds SHRM Senior Certified Professional credentials and lists affiliations including the Waukesha County Bar Association, Chicago Bar Association, and Wisconsin Judicial Council board service.
New Berlin’s commercial corridor keeps the practice rooted in New Berlin rather than a downtown Milwaukee lobby, giving suburban clients local estate-and-property counsel under a founder-managed firm close to where they live and work.
Profile · New Berlin, Wisconsin
Comedian behind the Manitowoc Minute; born Oconomowoc April 27, 1987; raised in New Berlin and Elm Grove; Marquette University High and UW–Madison journalism
$5 million+
Charlie Berens is the Manitowoc Minute guy who is not from Manitowoc—a New Berlin and Elm Grove kid who turned Grandpa Bob’s “Cripes Alfrighty,” a fishing-buddy accent, and a fake newscast in camo over a tie into Wisconsin’s loudest comedy export. The character hunts and says ope because the childhood did; the bit is performance built on a real dual-suburb upbringing.
He was born in Oconomowoc on April 27, 1987, the second of twelve Catholic kids, a mimic who used to clap half a foam donut over his head and jog behind his anesthesiologist father. New Berlin and Elm Grove share the childhood; Elm Grove often gets the caption because that is where the parents later lived. Marquette University High gave him the paper—he inherited the editor’s chair from an older brother—and garage bands. UW–Madison gave him a journalism degree he spent on performance. He was an MTV Street Team ’08 correspondent and spent a night in jail after an arrest with protesters outside the St. Paul RNC. A Dallas CW comedy-news gig earned a local Emmy in 2013 for a segment on drought water prices; co-anchor Zuri Hall later joined Access Hollywood. Los Angeles almost ate him: he bought out his own standup rooms and still played to empty seats, slept in a car outside a Sleep Inn while producing for CCTV America, which killed his voiceovers for being too Wisconsin. A 2016 Funny or Die Titanic dub—“If Jack Dawson Was Really From Wisconsin”—went huge. In June 2017 a Manitowoc heckler at The Comedy Store handed him the bit; the next day’s ninety-five-second fake newscast became the job.
He moved the operation home and sold out rooms he once could not give away. As of a Milwaukee Magazine profile he was living in Milwaukee’s Washington Heights. Birth is Oconomowoc; the place claim for this page is the New Berlin–Elm Grove childhood that actually shaped the accent.
President and owner, commercial general contractor; residential design-build owner · New Berlin, Wisconsin
Dan Eckerman, president/owner of New Berlin–based Venture Construction Group (commercial GC) and owner/president of residential affiliate Ware Design Build. Not Kyle Eckerman (Barry Co. broker in unrelated HVAC deal) or other Eckermans.
$2 million+
Dan Eckerman runs Venture Construction Group from New Berlin, the commercial general contractor he has steered as president while also owning residential design-build affiliate Ware Design Build. Company and owner letters put more than 30 years of Milwaukee-area construction behind him, with a UW–Madison bachelor’s in construction management on the Venture executive bio.
In 2018 BizTimes reported Venture’s acquisition of Delafield’s Ware Design Build: the deal closed March 1 that year, Ware’s staff moved into Venture’s New Berlin offices, and headcount was then about 17 as Eckerman expanded the facility into a residential showroom. Ware’s owner message still presents him as owner of both companies and emphasizes commercial-style cost transparency on custom homes.
Both brands still route clients to the New Berlin commercial campus. Eckerman remains the public face of a dual commercial-and-residential platform built under his ownership, with the suburb as the operating base for both companies.
Founder and owner, flooring contractor · New Berlin, Wisconsin
David M. (Dave) Braunsdorf, founder and owner of New Berlin-based Flawless Flooring LLC. Not other U.S. flooring contractors named Braunsdorf.
$2 million+
David Braunsdorf founded Flawless Flooring, the New Berlin flooring contractor first-party Company copy says he launched in 2001 after starting in the trade at 13 for his pastor's shop. The page styles the firm as a locally owned, family-run New Berlin business with 12 skilled crews and more than 200 years of combined field experience, and says Dave remains hands-on visiting job sites. First-party chrome publishes showrooms at 14105 W. Greenfield Avenue, New Berlin, WI 53151, phone 262-254-1055, and 2730 Heritage Drive, Delafield, WI 53108, phone 262-442-7490.
BBB lists Mr. David M. Braunsdorf as owner of Flawless Flooring LLC at the New Berlin Greenfield Avenue lock and at an older S45W22230 Sunridge Court, Waukesha mailing. First-party service-area copy names Pewaukee among southeastern Wisconsin towns the in-house crews serve for hardwood, LVP, tile, laminate, and refinishing.
Named founder-owner of a single New Berlin-headquartered flooring LLC with a published Greenfield Avenue lock makes Braunsdorf the flooring principal on this slate. Delafield Heritage Drive and the Waukesha Sunridge Court mailing unused as the desk. Work email locked from the Apollo-first pass.
Dentist; practice founder / principal · New Berlin, Wisconsin
Dr. Lanae Fox, DDS, Marquette University School of Dentistry graduate who founded Fox Gentle Dentistry in New Berlin 37+ years ago; continues practicing at New Berlin Gentle Dentistry with Dr. William Crusey. Not other Fox dentists.
$2 million+
Dr. Lanae Fox has practiced dentistry in New Berlin for more than three decades after founding Fox Gentle Dentistry and continuing under the New Berlin Gentle Dentistry banner. A Marquette University School of Dentistry graduate, she built the practice around preventive, restorative, and cosmetic care and later added laser dentistry certifications spanning about twenty years of clinical laser work.
Her current clinical emphasis includes laser tongue-tie and lip-tie releases for infants and families, alongside Botox and filler services offered with complimentary consultations. Practice pages pair her with Dr. William Crusey at the New Berlin office, serving families who often cite decades-long relationships with Fox in reviews the office republishes.
The longevity—explicitly over 37 years on the practice site—gives New Berlin a clear dentist-founder story with a still-active chairside principal rather than a retired namesake left only on the door of a renamed family dental office.
Owner, president and CEO, custom plastic injection molding company · New Berlin, Wisconsin
Jeffery (Jeff) Held, CPA; owner since 2001 and current president & CEO of New Berlin Plastics. Co-acquired with Mark Siewert in July 2001. Prefer Held over Jim Schneberger (ops/president title appears on older materials; about-us lists Held as President & CEO). Not son Karl Held (sales/BD).
$8 million+
Jeff Held owns and runs New Berlin Plastics, the custom injection molder whose name is also its hometown. A CPA with years in public accounting and thermoset plastics distribution—including Upper Midwest business manager work at Ashland Distribution after helping sell a prior firm—he and Mark Siewert bought the company in July 2001 from founders William Aukofer and Robert Zeman.
The firm’s main plant is a roughly 100,000-square-foot New Berlin campus, and in 2022 it leased a second New Berlin building of about 93,700 square feet, roughly doubling footprint as employment climbed toward 165 people. The company molds and assembles components for OEMs across diversified industrial markets and keeps ISO 9001 certification current.
Held’s BizTimes Coffee Break profile and company bio stress long-tenure employees and a fair-dealing mantra. Family members including son Karl appear in company leadership and growth commentary, keeping ownership local across a second generation of Held involvement at the New Berlin plants.
Founder and retirement financial advisor; CFP®, CFA® · New Berlin, Wisconsin
Jeremy Keil, CFP® and CFA®, founder of New Berlin–based Keil Financial Partners; author of Retire Today and host of related podcast/YouTube (Mr. Retirement). Not other Keil advisors.
$2 million+
Jeremy Keil founded Keil Financial Partners in New Berlin and works as the firm’s retirement-focused lead advisor under CFP® and CFA® credentials. The practice markets a Retirement Master Plan that ties income, taxes, and investments together for clients typically within five years of retirement, many with substantial investable assets.
Keil is the author of Retire Today, hosts the Retire Today podcast, and creates educational content under the Mr. Retirement brand. Firm materials describe more than two decades of advisory work concentrated on people close to leaving the workforce who want decisions—not hope—around Social Security, spending, and portfolio design.
The New Berlin office anchors meetings for clients across Brookfield, Waukesha, Muskego, and New Berlin. Team bios note Keil’s family and church life in nearby Muskego, so the city lock is the firm headquarters and market branding rather than a published New Berlin home.
Founder, roofing and windows company · New Berlin, Wisconsin
Joseph T. O’Brien of Four Leaf New Berlin—not other O’Brien roofers. BBB also lists Kevin Sjolund as General Manager.
$1,350,000
Joseph T. O’Brien founded Four Leaf Roofing & Windows in 1994 after completing service in the United States Navy, building a veteran-owned exterior contractor that still runs from New Berlin. More than three decades later he remains the named founder behind a Milwaukee-metro shop that installs roofs, windows, siding, and gutters with an in-house crew and no subcontractors.
Four Leaf markets CertainTeed ShingleMaster™ PRO certification, Master Craftsman–trained installers, a lifetime workmanship warranty, and a fifty-point post-installation check. Public materials cite roughly one hundred sixty five-star Google reviews and a 4.9-star rating across New Berlin, Milwaukee, Waukesha, and Brookfield.
The company holds Wisconsin contractor licensing and presents storm-damage documentation, insurance coordination, and year-round exterior work as core services. O’Brien’s Navy-to-roofer arc and long New Berlin headquarters keep Four Leaf positioned as a local veteran-owned exterior brand rather than a storm-chasing out-of-town crew.
Profile · New Berlin, Wisconsin
Short-track speed skater; 2002 Salt Lake City Olympian (3,000m relay); New Berlin family with brother Tony (Eisenhower / 1994 Olympian)
$1 million
Julie Marie Goskowicz Koons raced short-track speed skating for the United States at the highest level, including a Winter Olympics berth and World Championship bronze while still a teenager. She nearly made the 1994 Olympic team at thirteen, qualified as a relay alternate for Nagano in 1998, and raced the women’s 3,000-meter relay at Salt Lake City in 2002, where the U.S. finished seventh. In 1996 she took World Championship bronze in the relay and the team event; she also earned bronze at the 1997 World Junior Championships. Her Olympic affiliation was Midway Speedskating Club in Saint Paul, the training base many Wisconsin short-track athletes have long needed once local timing runs out.
Olympedia lists her birth as March 2, 1980, in Aurora, Illinois, while Wikipedia and New Berlin’s notable-people list call her New Berlin-born—the familiar hospital-versus-hometown split. Her brother Tony, a New Berlin Eisenhower graduate, was the 1995 World Junior 500-meter champion and a 1994 Lillehammer teammate who did not get into a race. Two Olympic berths from one Waukesha County household is the suburb’s rare short-track story.
She later completed a part-time MBA, highlighted in a 2006 student-spotlight profile. New Berlin claims the family on its notable list; Saint Paul was where the Olympic clock ran.
Profile · New Berlin, Wisconsin
30th governor of Wisconsin (1939–1943); childhood farm at Prospect Hill, New Berlin; Milwaukee manufacturer (Heil Company)
$5 million+ (1949$)
Julius Peter Heil was Wisconsin’s thirtieth governor and the industrialist behind the Heil Company, a Milwaukee maker of dump bodies, tanks, and road machines whose name outlived his two terms in Madison. He came as a boy from Düssmund on the Mosel around 1881–82 to a farm at the bottom of Prospect Hill in what is now New Berlin. He attended Mill Valley School, clerked at Winton’s general store on Prospect Hill, and helped gather the fieldstone that still forms the core of the childhood house later marked at 19890 West Julius Heil Drive.
Orphaned on Milwaukee streets by fourteen, he worked as a newsboy, streetcar conductor, and Falk shop hand. In 1899 he was in Buenos Aires installing welded streetcar rail. In 1901 he opened the Heil Rail Joint Welding Company, which grew into a major dump-truck and tank manufacturer that still trades under the Heil name. In 1938 the Republican who had already run Roosevelt’s state NRA board beat Progressive incumbent Philip La Follette. Time put him on its January 16, 1939 cover under the headline “Heil Heil.” In his first week he banned smoking at his first press conference, puzzled reporters who wanted a legislative message, and hand-signed thousands of certificates in green ink.
Two terms from 1939 to 1943 brought an employment peace act, a securities department, and a dairy-promotion tour long credited with popularizing “America’s Dairyland.” He lost a bid for a third term, returned as Heil Company chairman, and died in Milwaukee in 1949. Milwaukee got the factory; New Berlin kept the boyhood farm, the street name, and the industrial surname.
President, ready-mix concrete and aggregates company · New Berlin, Wisconsin
Mary Gumieny Bultman, president (since 2016) of family-owned New Berlin Redi-Mix founded 1958 by father Richard Gumieny; maternal Kohler family founded Kohler Brothers Sand & Gravel (1921). Not other Bultman/Gumieny relatives in company roles (e.g., Emily Bultman).
$3 million+
Mary Gumieny Bultman is president of New Berlin Redi-Mix, the family concrete company that has poured southeastern Wisconsin since 1958. Her father, Richard Gumieny, founded the ready-mix business; her maternal grandfather Victor Kohler and great-uncle Edward Kohler started Kohler Brothers Sand & Gravel in 1921—the pit still feeds the modern operation’s aggregates story.
Bultman served as vice president and controller before becoming president in 2016, years after her father’s 1999 death. The Daily Reporter’s 2020 profile frames her as a woman-owned-business leader who steered the firm through the 2008 recession while keeping the family’s distinctive pink-and-blue mixer identity—a color scheme her mother casually green-lit when the first barrels were painted.
Today the company markets commercial foundations and walls alongside residential stamped and colored concrete, presenting every pour as a chance to help contractors finish with confidence from the New Berlin plant that still carries the family name on every mixer.
President / general manager, HVAC company (post-acquisition leader); industrial property buyer · New Berlin, Wisconsin
Mike Eaton, longtime leader of New Berlin Heating & Air Conditioning (est. 1983); sold the company to Philadelphia-based Sila Services in November 2024 and remains president/GM. Separately purchased the firm’s new Cleveland Avenue facility in 2025. Not other Mike Eatons.
$3 million+
Mike Eaton built New Berlin Heating & Air Conditioning into a Milwaukee-area residential HVAC name before selling the company to Philadelphia platform Sila Services in November 2024. Sila’s announcement and BizTimes coverage quote him as general manager welcoming the partnership while staying on to lead the local brand, which traces its roots to 1983.
In March 2025 Eaton personally acquired a roughly 15,500-square-foot industrial building in the New Berlin Industrial Park for $950,000, relocating the company inside the park. Barry Company reporting calls him president after the Sila sale and frames the purchase as an owner-user move to support growth after the platform deal.
The story ties tightly to New Berlin’s industrial corridor: same suburb for the local brand name, the Sila sale narrative, and the new shop that replaced a prior cabinetry occupancy on that industrial-park site. Operating equity now sits with Sila; Eaton remains the public local leader.
President and CEO, global wire and cable distributor · New Berlin, Wisconsin
Mike Veum, president and CEO of New Berlin–headquartered IEWC (employee-owned wire, cable, and controls distributor). Former Brady Corp. executive. Not other Veum professionals outside IEWC leadership.
$5 million+
Mike Veum is president and chief executive officer of IEWC, the New Berlin–headquartered employee-owned distributor of wire, cable, and industrial controls. BizTimes Wisconsin 275 ranks him among the state’s most influential business leaders for scaling a firm that began as Industrial Electric Wire & Cable in 1962.
He joined IEWC in 2016 as president of the OEM North American division, became corporate president in 2017, and took the CEO role in 2018 after more than two decades at Brady Corp. Under his watch the company has pushed beyond pure distribution into value-add controls and assemblies.
Wisconsin 275 profiles cite growth of more than 70% in revenue, roughly 1,025 employees, and more than 62,000 customers across 22 locations in 11 countries. In March 2025 IEWC acquired Sussex-based Bevco Engineering, folding about 100 controls-panel employees into a new Controls segment.
Veum holds a bachelor’s degree from Marquette University and serves as a board member and trustee of the ESOP company whose corporate campus has anchored New Berlin since 2000, keeping the global distributor’s headquarters firmly tied to the suburb.
President and CEO, precision metal fabrication company · New Berlin, Wisconsin
Rob (Robby) Ewing, fourth president/CEO of New Berlin–based Wenthe-Davidson Engineering (ESOP metal fabricator). Succeeded longtime CEO Fred Anderson (now chairman) in 2025. Not other Ewing manufacturing executives.
$1.5 million+
Rob Ewing is president and CEO of Wenthe-Davidson Engineering, the New Berlin metal fabricator that expanded from Milwaukee into a long-running suburban plant. He joined in 2021 as director of operations, became vice president of operations in 2023, president in 2024, and CEO in 2025—the company’s fourth chief executive since founders William Wenthe and Arthur Davidson launched the firm in 1941.
Wenthe-Davidson is a 100% employee-owned ISO 9001 fabricator specializing in custom tubular products, motor and generator housings, pressure vessels, and diesel emission components. Fred Anderson, who led for decades, retired as CEO on June 30, 2025, and remains board chairman while Ewing joined the board with the CEO promotion.
Ewing’s public bio notes Cardinal Stritch bachelor’s and MBA degrees and a shop-floor start as a welder and fabricator before two decades of precision-manufacturing management. Company materials say he lives in Hartland with his family, so the New Berlin lock is the headquarters principalship rather than a claimed New Berlin residence.
Founder and wealth management advisor; CPA/PFS · New Berlin, Wisconsin
Robert V. (Rob) Du Charme, CPA/PFS, New Berlin native and founder of Du Charme Wealth Management (New Berlin HQ plus St. George, UT). Not sons/relatives Branden or Michael DuCharme on the same firm roster.
$2 million+
Robert V. Du Charme is a New Berlin native who founded Du Charme Wealth Management and still advises from the firm’s New Berlin office. A CPA and Personal Financial Specialist with a Brigham Young University accounting degree, he built the practice after public-accounting work and a CFO role at a local manufacturer, emphasizing fiduciary planning for clients nationwide.
Firm materials describe roughly 25 years in the industry and multi-year Five Star Wealth Management recognition. The New Berlin office anchors a team that also operates in St. George, Utah. Du Charme has served on the New Berlin Chamber of Commerce board and remains active with AICPA and WICPA affiliations.
He lives in New Berlin with his wife, Heidi—public bios state a marriage of more than 35 years, adult children, and grandchildren—tying both residence and firm headquarters to the suburb more tightly than most principals selected for this city page.
Profile · New Berlin, Wisconsin
Suffrage leader and Waukesha Freeman editor; childhood at Prospect Hill (now New Berlin); adult career and death in Waukesha
$5,000
Theodora Winton Youmans was the Wisconsin suffrage organizer and newspaperwoman who helped push the Nineteenth Amendment across the finish line in 1919, then became the first president of the state League of Women Voters. Career geography was Waukesha; childhood belonged to Prospect Hill—the crossroads New Berlin later annexed.
She was born in Ashippun, in Dodge County, and grew up at her father’s store and post office in Prospect Hill. Her mother had been a schoolteacher; Theodora and her brothers walked to District No. 3 Prospect School. At seventeen she was valedictorian of Carroll Academy—still remembered locally as the only New Berlinite known to have finished there in the nineteenth century—then joined the Waukesha Freeman as a reporter who traveled the Northwoods alone and invented a “Women’s World” column. She married the paper’s editor, Henry Mott Youmans, in 1889 and became assistant editor. In 1886 the Freeman had already run her series on traveling the Northwoods alone, a credential for a woman reporter of the era. She founded the Wisconsin Anti-Tuberculosis Association in 1908, years before taking the suffrage presidency in 1913.
As president of the Wisconsin Woman Suffrage Association she followed Carrie Chapman Catt’s advice and pressed a federal amendment after state referenda failed in 1912 and 1917. When Wisconsin’s ratification papers reached Washington first on June 10, 1919, she announced the “first honors” in her column. She later ran for the state senate as a Republican and lost, and died at home in Waukesha in 1932. The girlhood house sits on New Berlin Historical Society grounds; Youmans Park is in Waukesha. New Berlin keeps the store and the school story.
Profile · New Berlin, Wisconsin
Princeton point guard and European pro; born and raised New Berlin; Wisconsin Mr. Basketball 2010 at Catholic Memorial
$1 million
T. J. Bray is the New Berlin point guard who skipped the scholarship power conferences for Princeton, then spent seven seasons in Europe before retiring at twenty-nine. Born in New Berlin on June 14, 1992, he grew up in the suburb and starred at Catholic Memorial in neighboring Waukesha. As a senior he averaged 17.9 points, 8.4 rebounds, and 6.6 assists, won Wisconsin Mr. Basketball in 2010, and posted a 20-12-5-6 line in the Division 2 state-title game.
Princeton beat out North Dakota and Florida Gulf Coast. He left as first-team All-Ivy with 374 career assists—third in program history since the school began counting them—and a still-standing 13-assist game against Penn State. He is the only Princeton player with three seasons of 100-plus assists since tracking began in 1974–75. Undrafted in 2014, he played in Italy, Belgium, Greece, Germany, and Spain. Bayern Munich put him in the EuroLeague; after missing the first three months of that season with a foot-tendon injury he made the 2019 All-Bundesliga First Team and led the German league in assists. Panathinaikos gave him a Greek League title and a Greek Cup in 2021.
Then he walked away for personal reasons, with reporting of a roughly $100,000 clause if he returned to play in Europe that season, and a public thank-you to his fiancée and the FaceTimes from home. The New Berlin claim is childhood and the Mr. Basketball year; Catholic Memorial supplied the high-school stage next door.