Co-founder and CEO, fitness-equipment manufacturer · FITBENCH · Oconomowoc, Wisconsin
Tyler Danen
Tyler Danen, co-founder and CEO of Oconomowoc-launched, Ixonia-manufactured FITBENCH. Distinct from COO and co-owner Erin Danen. Not other U.S. fitness founders named Danen.
Net worth
$1.5 million+
September 18, 2026
About
Tyler Danen is co-founder and CEO of FITBENCH, the all-in-one fitness-bench manufacturer first-party copy says is designed, engineered and handcrafted in Ixonia, Wisconsin, and has been innovating since 2016.
The shop publishes FITBENCH World Headquarters at W1236 Industrial Drive, Ixonia, Wisconsin 53036, phone 800-294-0536. Sportzbusiness reported the company officially launched February 16, 2016, in Danen's basement in Oconomowoc, Wisconsin, after an aha moment while he was a Woodway sales rep, with Woodway as the first distributor.
The April 1, 2021 Sportzbusiness anniversary piece said FITBENCH doubled its business in 2020, that half of sales came from international markets, and that the benches were then in 40 states and 25 countries with four U.S. design and utility patents. A University of Florida College of Nursing profile of his wife, Erin Danen, said the couple established FITBENCH together, that Erin ran operations while Tyler drove innovation and design, and that by 2018 they committed fully to the company; it later cited 21-plus products in 29 countries. His professional profile lists him as co-founder and CEO from February 2016 in the greater Milwaukee area.
Named co-founder and CEO of a single Oconomowoc-launched fitness-equipment shop with a published Ixonia Industrial Drive lock makes Danen the FITBENCH principal on this slate. Erin Danen is the other named owner. Work email locked from the Apollo-first pass.
Companies and affiliations
- FITBENCH
- FITBENCH - The Benchmark Of Fitness
Notable facts
Sportzbusiness reported FITBENCH officially launched February 16, 2016, in Tyler Danen's basement in Oconomowoc, Wisconsin, after he conceived an all-in-one adjustable bench and storage solution while a Woodway sales rep.
First-party FITBENCH pages say the benches are designed, engineered and handcrafted in Ixonia, Wisconsin, and publish World Headquarters at W1236 Industrial Drive, Ixonia, Wisconsin 53036, phone 800-294-0536.
Sportzbusiness (April 1, 2021) said FITBENCH doubled its business in 2020 and that the benches were then in 40 states and 25 countries with four U.S. design and utility patents.
What questions can this profile answer
- What makes Tyler Danen notable?
- Tyler Danen is co-founder and CEO of FITBENCH, the all-in-one fitness-bench manufacturer first-party copy says is designed, engineered and handcrafted in Ixonia, Wisconsin, and has been innovating since 2016. The shop publishes FITBENCH World Headquarters at W1236 Industrial Drive, Ixonia, Wisconsin 53036, phone…
- What is Tyler Danen's estimated net worth?
- Tyler Danen's estimated net worth is $1.5 million+ as of 2026-09-18.