An encyclopedia of people

How we publish

President and CEO, North American forest-machine subsidiary · Ponsse North America, Inc. · Rhinelander, Wisconsin

Pekka Ruuskanen

Pekka Ruuskanen, president/CEO of Ponsse North America (Finnish cut-to-length forestry equipment maker’s U.S./Canada HQ in Rhinelander). Appointed managing director effective June 1, 2011. Not prior NA presidents Marko Mattila or Mikko Laurila.

Net worth

$2 million+

September 17, 2026

About

Pekka Ruuskanen leads Ponsse North America from Rhinelander, where the Finnish forest-machine maker’s North American headquarters handles administration, sales, parts, and service for cut-to-length harvesting equipment.

A forestry engineer, he was appointed managing director of Ponsse North America effective June 1, 2011, and has continued publicly as president and CEO of the Rhinelander-based subsidiary.

Ponsse’s North American story in Rhinelander dates to the mid-1990s U.S. presence and the later consolidation as Ponsse North America. Timberline Magazine’s 2017 customer-demo profile quoted Ruuskanen on relationship-driven sales while noting roughly 70 North American employees, including about 40 in Rhinelander, plus additional U.S. and Canadian dealer and service points.

Ruuskanen’s public footprint is the long-tenure subsidiary chief for a global OEM—less a local founder story than a clear Rhinelander executive principalship tied to one of Oneida County’s signature industrial employers and its Northwoods headquarters campus.

Companies and affiliations

  • Ponsse North America, Inc.

Notable facts

  • Ponsse corporate release (Mar. 30, 2011): Pekka Ruuskanen (forestry engineer) appointed managing director of Ponsse North America Inc. from June 1, 2011, stationed in Rhinelander, WI.

  • Timberline Magazine (Sep. 1, 2017): quotes Pekka Ruuskanen as president and CEO of Ponsse North America; HQ in Rhinelander with admin/sales/parts/service; ~70 NA employees including ~40 in Rhinelander.

  • Rhinelander Area Chamber member listing: Ponsse North America, Inc., Rhinelander, WI 54501.

What questions can this profile answer

What makes Pekka Ruuskanen notable?
Pekka Ruuskanen leads Ponsse North America from Rhinelander, where the Finnish forest-machine maker’s North American headquarters handles administration, sales, parts, and service for cut-to-length harvesting equipment. A forestry engineer, he was appointed managing director of Ponsse North America effective June 1,…
What is Pekka Ruuskanen's estimated net worth?
Pekka Ruuskanen's estimated net worth is $2 million+ as of 2026-09-17.

Sources

  1. Source,
  2. Source,
  3. Source,
  4. Source,
  5. Source,