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President, employee-owned industrial fan and blower manufacturer · AirPro Fan & Blower Company · Rhinelander, Wisconsin

Keith White Jr.

Keith White Jr., president of Rhinelander-based AirPro Fan & Blower since July 1, 2023. Son of founder Keith White Sr. (CEO focused on board oversight after succession). Not Keith White Sr., co-founder Marty Mathews, or sales/marketing leader Chet White.

Net worth

$1.5 million+

September 17, 2026

About

Keith White Jr.

is president of AirPro Fan & Blower Company, the Rhinelander industrial fan manufacturer that designs and builds heavy-duty centrifugal fans and blowers for customers worldwide. He stepped into the president role on July 1, 2023, as part of a multi-year succession plan that moved founder Keith White Sr. toward retirement as CEO focused on board oversight while co-founder Marty Mathews retained engineering and technology leadership.

AirPro was founded in Rhinelander in 2002 by White Sr., Mathews, and Jim Pierce to create durable local jobs. The company became 100% employee-owned through an ESOP in 2016 rather than sell to outside buyers who might have moved work out of town. Under the family’s leadership the firm has grown to roughly 130 employees across three Rhinelander-area plants after sharp revenue gains in 2021–2023, keeping ISO 9001:2015 certification.

White Jr. has been the primary voice in recent Business News coverage describing double-digit growth, custom engineering for industrial clients, and a commitment to keep the business rooted in the Northwoods. The administrative campus and manufacturing share that Rhinelander story.

Companies and affiliations

  • AirPro Fan & Blower Company

Notable facts

  • AirPro company blog (Jul. 20, 2023): Keith White Jr. became president July 1, 2023; Keith White Sr. shifted to CEO/board oversight; co-founder Marty Mathews retained engineering/tech oversight; firm founded 2002 and grew to nearly 125 employees.

  • The Business News (Mar. 4, 2024): White Jr. quoted as president; revenue growth cited ~40% (2021), 35% (2022), 25% (2023); employment roughly doubled to ~130 across three Rhinelander-area plants; ESOP in 2016.

  • AirPro about/employee-owned pages: founded 2002 in Rhinelander by Keith White Sr., Marty Mathews, and Jim Pierce; 100% ESOP since 2016; industrial centrifugal fans/blowers; mailing P.O. Box 543, Rhinelander, WI 54501.

What questions can this profile answer

What makes Keith White Jr. notable?
Keith White Jr. is president of AirPro Fan & Blower Company, the Rhinelander industrial fan manufacturer that designs and builds heavy-duty centrifugal fans and blowers for customers worldwide. He stepped into the president role on July 1, 2023, as part of a multi-year succession plan that moved founder Keith White…
What is Keith White Jr.'s estimated net worth?
Keith White Jr.'s estimated net worth is $1.5 million+ as of 2026-09-17.

Sources

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