Founder, president and CEO, craft brewery and taproom · Rhinelander Brewing Company · Rhinelander, Wisconsin
Jyoti Auluck
Jyoti Auluck, Canadian-born founder/owner who revived Rhinelander Brewing Company (packaged beer from ~2008; downtown Brown Street taproom/brewery from 2018). Not general manager George-Anna Karl or brewmaster collaborators Al Ewan/Brian Carpenter.
Net worth
$800,000
September 17, 2026
About
Jyoti Auluck is founder, president, and CEO of Rhinelander Brewing Company, the craft brand that brought Rhinelander beer back after the historic brewery’s 1967 closing.
Northwoods Star Journal coverage of the 2017 downtown expansion named her founder, president, and CEO when the company bought a former appliance building for an 8,000-square-foot headquarters, taproom, and small-batch brewery for Hodag Ales.
The Business News’ May 2025 taproom profile still identifies Auluck as the current owner and recounts how she rediscovered Rhinelander’s Hodag legend and shorty-bottle heritage through Minhas Craft Brewery archives before reviving the label around 2008—first as packaged and distributed beer, then with the 2018 downtown taproom that brews rotating small-batch Hodag ales on site while packaging other Rhinelander-label beers at Minhas in Monroe.
Today the venue markets tours, tastings, a gift shop, and brewery memorabilia alongside flagship O’Dag Irish Red Ale—tying a hospitality operator story to one of Rhinelander’s most recognizable consumer brands on the downtown strip.
Companies and affiliations
- Rhinelander Brewing Company
Notable facts
Northwoods Star Journal (Nov. 8, 2017): founder, president and CEO Jyoti Auluck announced purchase of a downtown ~8,000 sq ft building for HQ, taproom, and Hodag Ales brewery; Al Ewan brewmaster; Brenda O’Rourke taproom manager.
The Business News (May 12, 2025): current owner identified as Canadian Jyoti Auluck; brand revived ~2008; downtown taproom opened 2018; O’Dag Irish Red Ale flagship with U.S. Beer Open medals; packaged beers brewed at Minhas (Monroe).
Company site: Rhinelander Brewing Company taproom, gift shop, and event venue in downtown Rhinelander.
What questions can this profile answer
- What makes Jyoti Auluck notable?
- Jyoti Auluck is founder, president, and CEO of Rhinelander Brewing Company, the craft brand that brought Rhinelander beer back after the historic brewery’s 1967 closing. Northwoods Star Journal coverage of the 2017 downtown expansion named her founder, president, and CEO when the company bought a former appliance…
- What is Jyoti Auluck's estimated net worth?
- Jyoti Auluck's estimated net worth is $800,000 as of 2026-09-17.