CEO, independent insurance agency · Vizance · Hartland, Wisconsin
Jeff Cardenas
CEO of Hartland-based Vizance (formerly RC Insurance Services); son of founders Bob and Terri Cardenas. Not other Wisconsin Cardenas listings without Vizance/Hartland tie.
Net worth
$5 million+
September 17, 2026
About
Jeff Cardenas leads Vizance, the Hartland, Wisconsin insurance agency his parents started as RC Insurance Services in 1978.
Born the year the firm opened, he joined as an account executive in 2002 after a Citi investment-banking analyst stint, became president in 2008, and moved to chief executive officer in August 2024 when Tom Schaetz became president.
With childhood friend and partner Dimas Ocampo—teammates from Catholic Memorial High School football—he rebuilt the agency's sales culture by training new producers rather than only buying experienced books. The company rebranded as Vizance in 2017, has repeatedly landed on BizTimes Future 50 lists, and operates multiple Wisconsin offices from its Hartland headquarters.
Donegal Insurance Group has described Hartland as Vizance's hometown, matching Cardenas's LinkedIn location and the firm's published HQ. A University of Wisconsin–Madison BBA earned in 2001, with focus areas in finance and risk management and insurance, anchors the public education line.
Companies and affiliations
- Vizance
Notable facts
BizTimes (Aug. 22, 2024): Hartland-based Vizance promoted Tom Schaetz to president; Jeff Cardenas, president since 2008, transitioned to CEO. Joined Vizance in 2002 after a Citi investment-banking analyst role; UW–Madison graduate 2001.
Donegal Insurance Group profile: Bob and Terri Cardenas founded RC Insurance Services in their Hartland home basement in 1978; son Jeff and Dimas Ocampo took next-generation leadership; rebranded Vizance in 2017.
LinkedIn lists him as CEO at Vizance in Hartland, Wisconsin; president January 2008–August 2024, then CEO.
BizTimes Future 50 2025 Q&A quotes Jeff Cardenas as CEO of Hartland Vizance (founded 1978).
What questions can this profile answer
- What makes Jeff Cardenas notable?
- Jeff Cardenas leads Vizance, the Hartland, Wisconsin insurance agency his parents started as RC Insurance Services in 1978. Born the year the firm opened, he joined as an account executive in 2002 after a Citi investment-banking analyst stint, became president in 2008, and moved to chief executive officer in August…
- What is Jeff Cardenas's estimated net worth?
- Jeff Cardenas's estimated net worth is $5 million+ as of 2026-09-17.